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Picture of Chelsea at the Grove Interior

Chelsea opened 11 years ago as a home accessories boutique, but we have since evolved into many product categories. As a lifestyle boutique, we pride ourselves in offering our dedicated customers a one stop shopping experience with luxurious brands, exciting new product and exceptional personal service. We added apparel to our boutique 6 years ago and it has been the category with the greatest growth in volume year after year. As you can see from the brands listed, we have a very solid offering of popular names in apparel and accessories.

To give you a better idea of Chelsea, we are positioned as a lifestyle boutique. A similar concept as Henri Bendel or Anthropologie, where you can find an eclectic and curated assortment of apparel, jewelry, bags, and accessories for the home all in one location. We are located in The Grove, a picturesque shopping center that attracts an upscale clientele from all over New Jersey.

Chelsea at The Grove has provided up-scale gifts, decoratives, jewelry and home decor to the Shrewsbury, NJ area since 2004. We feature many of the same designers you love on our website such as MacKenzie-Childs, GG Collection, Juliska, Michael Aram, L'Objet, and many more.


Some of our in-store only designers include:

  • Ted Baker London
  • Shoshanna
  • Rebecca Minkoff
  • Diane Von Furstenberg
  • Sky
  • Aolyoga
  • Zara Terez
  • Blanc Noir

Check out our Instagram page to see some of the gorgeous jewelry, apparel, and home decor in our store.



Chelsea at the Grove
635 Broad St.
Shrewsbury, New Jersey 07702
Phone: (732) 936-9000

Store Hours:





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